![]() ![]() When defining a buyer persona, you’ll identify job titles, demographic factors and lifestyle attributes of your typical buyer. #11 Buyer’s persona:Ī buyer persona is a representation of the type of person who buys your products and services. Conversely, a high bounce rate for your emails means that your list quality is getting low and it’s time to look into your list management practices. A high bounce rate generally results in poor conversion and is a reminder that you must rework your web pages. The percentage of visitors who land on a page of your website or a landing page without navigating further or clicking on anything. Usually, they need a gentle nudge through offers like free trials, free consultation, demo, discount to finally close the deal. Next up in the lead generation glossary is Bottom of the funnel – the final stage in a buyer’s journey where they are evaluating who to buy the solution from. It is a core component of inbound marketing strategy as it bumps up SEO, website traffic and also aids in lead generation. It means maintaining a blog where one can post about a wide range of topics related to the industry they are a part of. In this regard, marketers aim to generate leads through lead magnets that are educational and create awareness. Furthermore, they also decide whether or not the goal or challenge should be a priority. In a buying cycle, this stage is where people identify their challenge or an opportunity they want to pursue. Some ways you can make your authority visible is by publishing original research, testimonials, certifications, badges on your website. For that matter, this authority can stem from how trustworthy and credible your brand is. #6 Authority:Īuthority means how much influence you have on other people that they buy from you. For instance, brochures, interactive content, webinars, videos, tutorials, guides, e-books, reports, infographics etc. It includes any kind of material aligned to a buyer’s journey and used to educate and engage the user. Furthermore, the data collected can help marketers profile their leads and send content that matches their buyer’s persona. On the basis of user’s inputs, a tailored result is created. It is a type of interactive content that uses the Q&A format to gather relevant information about a prospect. By and large, in the context of lead generation, APIs can help you a lot if you want to transfer lead info between two tools or platforms. #3 Application Programming Interface ( API):ĪPI stands for a software-to-software interface that allows information to be passed from one system to another. ![]() Action: This phase is when the interested prospect after evaluating their affinity to your brand decides to buy a product.Desire: Herein you influence them from just liking you to wanting to buy from you.Interest: The next stage requires you to keep them interested in your products and services.Awareness: It is to do with creating brand awareness and drawing the attention of people.The AIDA model represents the cognitive stages an individual goes through in the buying process. Next up in the lead generation glossary is AIDA – an acronym for Awareness, Interest, Desire, and Action. As a matter of fact, it helps to understand the effectiveness of changes in design or content of web pages by comparing the performance of multiple versions. Here is a lead generation glossary of 100 important terms that anyone who works in lead generation and leads nurturing ought to know.Ī B C D E F G H I J K L M N O P Q R S T U V W X Y ZĪ/B testing is done to test two or more versions of the same webpage to determine which version performs better. Hence, we thought of making things easier for all of you. But there are many terms that even seasoned marketers often end up confused and exhausted. Lead generation and lead nurturing are crucial for a marketer. Lead Generation Glossary: 100 Terms You Ought To Know. ![]()
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